Welcome to the LUME' LASH website
01. About US
Who is behind…
Lumè Lash. Brow. Beauty. Changing the world one lash at a time…
Michelle and Tom are keeping the standards high in the beauty world. Why choose us? Michelle is a master lash technician with 18 years of experience! She doesn’t settle for anything less than exceptional. Tom has years of experience working for a Fortune 500 company managing a team funding 4.2 billion dollars a year! Together we are the balanced team that will teach you to have a successful business!
We have mastered the Lash Extension trade with a full proof way to give your clients the exquisite look they have always wanted with unbelievable profit margins for a proven successful business!
In addition, we have developed the perfect complement to beautiful lashes, flawless skin! Our LFF, Lash Friendly Facials, will have your clients booking before their lash fills to complete their look.
Top off that beautiful look with effortless microbladed brows to help you wake up and go!
What’s best is we help you do it all, maximize your profits and give you unparalleled support with your new business. Tom and Michelle have one united cause to build a national quality franchise that will revolutionize the beauty industry!
by Michelle & Tom Nelson – Founder/CEO
Welcome to LUME' LASH
02. Corporate Team
LUME' LASH Corporate Staff
As an accomplished business leader leveraging extensive record of success in leading large-scale sales operations to drive organizational success. Proven strength within high-volume national call center environment, overseeing up to 15 direct reports. Employ advanced understanding of products, policies and regulations, supported by consistent quality and financial controls. Adept communicator, interfacing effectively across organizational levels and driving team success through inspirational leadership and coaching. Oversee recruiting and training processes to ensure topnotch team performance. Astute Sales Manager, reliably achieving and exceeding goals to consistently further standards of excellence in business.
Christian BatchelderVP of FRANCHISE SALES & DEVELOPMENT
My name is Christian and I am charged with overseeing all company operations having relation to Franchising and ensuring healthy franchise growth and support.
I enjoy working with computers and applications all around. It is very safe to say that I love technology. I spend most of my free time learning new things and reading, there really is so much to absorb if you have the interest.
Michael FonsecaFranchise Owner
helped grow the sales department for Tri-State in the Payroll Division by aligning himself with many
associations and government agencies (NAMC = National Association of Minority Contractors, Councilman Seabrook of NYC, DOD Contracting and SBA Government Contracting). Within the first ten weeks of working for Tri-State I sold over $5,200,000 of gross annual payroll in new business. I quickly realized that I was born to be in the industry of Payroll, HR Support, Worker’s Compensation Insurance, Health / Welfare reporting and more. I decided to open my own business MGMA Corp in 2004. I wanted to help clients with Payroll processing, Workers Compensation Insurance and back office support.
Tri-State was a great company but had its limitation. By opening my own payroll company I could help
all kinds of clients with day to day payroll processing to the more complex Davis Beacon Certified payroll
reports, Health / Welfare reports and more. I tailored my business to become the back office off the clients. Any company can process a weekly payroll but the more complex payrolls and reports not processed properly can destroy a client. The successful clients are experts in their field but never imagined the complexity Government reporting can be.
Today I control over $150 million in annual gross payroll with several clients. Where I handled the
weekly, Biweekly, Semi-Monthly or Monthly submissions of payroll hours to the back end of all the
reporting to complete the payroll.
Elizabeth FonsecaFranchise Owner
Elizabeth Fonseca, born and raised in South Florida, currently works as an Office Manager at Summit Skilled Trades. She has always supported her Husband, Michael Fonseca in the growing of their Business. Working side by side has been proven to show great success. Working in the Payroll and Workers Comp industry, Elizabeth
knows what the meaning of dedication and support truly is.
With nearly a decade of experience in hiring and Employee management, Elizabeth is a strong believer in the power of positive thinking in the workplace. Elizabeth enjoys spending time with her Family and tries to stay active as much as possible. She is ready to move her career to the next level by joining the Lume Lash Franchise along with her Husband and Kids to bring another successful Business to the other side of town. She loves the Beauty industry and is excited for the future.
Michael Fonseca, Jr.General Manager
My name is Michael I am held with the responsibility of maintaining all day to day operations of the Pembroke Pines Store location. Before Lume Lash I served 10 years as a medic in the US Navy. My experiences
have lead me to acquire outstanding leadership traits and above excellent work ethics. I enjoy traveling, new experiences and meeting new people. I have travelled to many countries and have experienced many different cultures which I believe helps build relations and allows for an empathetic approach in regards to communication skills.
Kati HamacherLash Technician
Caryl Jacob'sLash Technician
Ashley MerazLash Technician
Hi my name is Ashley Meraz
I am a licensed esthetician and a two times certified lash technician. I have also been certified in eyebrow mapping and tinting. Once I graduated high school I already knew what I wanted to do. I was eager to join the beauty industry right away. Beauty has always been my passion and the feeling of making women feel confident makes me proud. One thing about me is I am a loving and patient person and a perfectionist. That’s what I bring along with my work as well. I’m super excited for this journey & can’t wait to meet you ladies!
Crystal MacarioLash Technician
Hi, I’m Crystal Macario. I have been in the beauty industry since I was 18. Makeup is my first love ever since I learned how apply to eyeliner; BUT lashing is my new found love. My goal is to make everyone feel great about themselves and hope they leave with a smile.
Angelica FonsecaLash Technician
Before Lumé lash, I was an employment recruiter and HR specialist for about 5 years. Although I have completely shifted careers, one thing I will take from the HR field is listening to people’s needs; and making them feel appreciated and heard.
My goal is to ensure my clients are having their expectations met, all while being educated on how to properly take care of their skin and lashes.
“Beauty is self confidence applied directly to the face.”
When I graduated High School in 2017 I went right into the customer service field.
While having 5 years of experience in the hospitality industry I recently chose to follow my passion by switching over to work in the beauty industry. There’s nothing I love more than witnessing the glowing confidence that our clients radiate with every service they come in for. My goal is to make sure all of our customers feel welcomed and attended at the finest level. I am a dedicated, self-motivated receptionist with task-driven skills. Professionalism in the beauty industry is not only my passion, it’s my purpose. xoxo.